GOCHUJANG
Traditional Korean fermented chili paste. Rich in umami, earthy aromas, and deep fermentation character.ess.
Upcoming · Jul 20, 17:00 CET
DROP No.001
Upcoming · Jul 20, 17:00 CET
DROP No.001
Upcoming · Jul 20, 17:00 CET
DROP No.001
GERMANY · KOREA
Haru Soju Jang
HARU Soju Jang · HARU
- Brewery
- HARU
- ABV
- 23%
- Volume
- 350ml
- Style
- Soju
MEMBER ACCESS · BEIGE+
General access starts: 20 July 2026 at 15:00
50 / 50 left
0%
50 of 50 bottles remaining
€32
UPCOMING · JUL 20, 17:00 CET
DROP No.001
GERMANY · KOREA
Haru Soju Jang
HARU Soju Jang · HARU
MEMBER ACCESS · BEIGE+
General access starts: 20 July 2026 at 15:00
50 / 50 left
0%
50 of 50 bottles remaining
€32
KOREAN FERMENTATION
A NEW WAY TO EXPERIENCE GOCHUJANG
Not spicy. Not sweet. JANG reimagines Korea’s iconic fermented chili paste as a refined rice spirit—layered, aromatic, and surprisingly elegant.
OUR HERITAGE
FROM KOREA’S FERMENTATION CULTURE
Inspired by Korea’s centuries-old fermentation traditions, JANG transforms one of the country’s most iconic ingredients into a modern spirit.
Rather than showcasing heat, it reveals the depth, aroma, and complexity hidden inside fermented gochujang.
KEY INGREDIENTS
MAESIL
Green plum. Adds freshness and balance while softening the richness of fermentation.
JOCHEONG
Traditional Korean rice syrup. Creates a smooth, rounded texture without overwhelming sweetness.
KOREAN RICE
The foundation of every bottle. Clean, soft, and naturally expressive.
TASTING PROFILE
GOCHUJANGSAVORYUMAMICLEAN
- sweetness
- 2 out of 5
- acidity
- 3 out of 5
- body
- 3 out of 5
- finish
- 5 out of 5
GRILLED MEATSCHARCUTERIEBBQHARD CHEESESCREATIVE COCKTAILS
COCKTAIL RECIPES
SOJU MOJITO Fresh, bright, and easy to drink. Ingredients · 45 ml Haru Soju or Haru Soju Midnight · 20 ml fresh lime juice · 10–15 ml simple syrup · 6–8 mint leaves · 60–90 ml soda water · Ice Method Lightly press the mint leaves with lime juice and simple syrup. Add Haru Soju and ice, then top with soda water. Stir gently. Garnish Fresh mint and a lime wedge.
BRAND VALUES
FERMENTED, NOT FLAVOURED
Built on real Korean fermentation rather than artificial flavouring.
A MODERN SPIRIT
Traditional ingredients interpreted through contemporary distillation.
MADE FOR COCKTAILS
Complex enough to sip neat, versatile enough for modern cocktails.
THIS IS NOT SOJU AS YOU KNOW IT.
A distinctive Korean spirit crafted with gochujang, bringing depth, spice, and umami into the glass.
